According to China's inkjet printing industry market analysis, in some wide printing areas, there is a "critical point. For the printing of rigid materials, the traditional method is to print graphics on paper or similar flexible materials, and then cover the surface of the rigid material with the printed paper. The current situation of China's inkjet printing industry market in 2016 is analyzed.

 

However, since the advent of the platform inkjet printer, people can directly print graphics on rigid substrates. However, if you spend $100000 to buy a platform inkjet printer, if you don't have enough business volume, it is not as economical as the traditional method.

 

So, how many copies of printed matter with a platform inkjet printer can be more economical? To find the "critical point. The same is true for label printing. Do you first print the label on the paper and stick it on the carton? Or print the label directly on the carton? Which method is more economical? Where is the critical point?

 

Mark Swanzy, chief operating officer of Xanté, said: "Of course people want to print directly on the box. In the past, the label was printed first and then attached to the box, which was not only time-consuming and labor-intensive, but also costly.

 

Inkjet printing industry market research analysis report shows that, especially if the four sides of the box need labels, have to print four labels, respectively, and then pasted to the four surfaces of the box. Xanté Company has launched a Excelagraphix 4200P platform inkjet printer based on Memjet technology, which is specially designed for the short version digital printing market of corrugated carton. The printing width of the machine is 8 feet in length and 42 inches in width. It can print heavy corrugated cardboard and foam board with a thickness of up to 0.625 inches, and the printing speed is 12 inches/second at a resolution of 1600dpi × 800dpi.

 

Printing Short Carton with Digital Printing Machine

Over the past 20 years, the market demand for short carton printing is growing. From a technical point of view, printing 500, 250 or even 1 carton can be realized, but if the quantity is too small, the cost will become very high.

 

Swanzy said: "If you tell a carton manufacturer to print 250 cartons, they will think the quantity is too small and will tell you that it will take 3 weeks to deliver the goods and the printing fee for each carton will be 15 US dollars". And now with Excelagraphix 4200P, commercial printers can also enter the field of packaging and printing, do not have to buy a flexo printer, use it to print short-version cartons.

 

The increase in short-term printing is driving the digital printing label and packaging printing market.

 

Today, the continuous introduction of different types of packaging, reduce inventory and brand companies to carry out one-to-one marketing, various factors make the number of printed products shorter version, but also for the use of digital printing machines to print labels and product packaging opportunities.

 

Xeikon has introduced a range of digital printing solutions for label and packaging prints. Xeikon3000 series toner digital printing machine has 5 models, specially designed for folding carton and label printing, very suitable for customer customized carton and personalized carton printing needs.

 

Xerox also offers automated packaging solutions, with its iGen4 and iGen150 digital presses integrating in-line printing, glathering and die-cutting.

 

EFI's Jetrion are roll-to-roll LED curing inkjet printers designed for printing a wide range of labels. EFI believes that its HS100 also provides market opportunities for corrugated paper printing. This machine is a UV inkjet printer with a width of 3.2 meters, facing the high-end corrugated paper printing market.

 

Hewlett-Packard also announced its entry into the corrugated packaging and printing market with a high-speed inkjet corrugated printing solution based on its T400Simplex color digital printer. At last year's GraphExpo exhibition, HP and Gaobao jointly announced the development of high-speed roll-to-roll thermal inkjet solutions for the high-volume corrugated packaging and printing market.

 

Fujifilm's Graphium is a flexo/digital label hybrid printer. It is said that this function can eliminate the limitations of inkjet printers, such as the incompatibility of printing materials, the printing problems of pre-coating or post-printing substrates that need to be coated, etc., and can help traditional flexo label printers and commercial printers to expand the short-version label printing market.

 

Developing potential markets contributes to success

Swanzy believes that whether it is label printing or corrugated printing, the opportunity belongs to commercial printers and wide-format printers. Because they already have a lot of professional experience, they understand printing, understand four-color printing, they know how to print high-quality prints.

 

Xanté's wide-format inkjet printer costs only $110000, so for commercial printers, they can enter the packaging printing market and expand new businesses without spending huge investments.

 

If you have previously printed business cards, letterheads, logos and wide prints, you can ask your customers, "Do you want to print labels?" You can also seek out potential corrugated carton printing markets. If you can do a little market research, it will help you a lot.

 

Another area of development that should not be overlooked is e-commerce. You may think that e-commerce has become ubiquitous, but in fact it still accounts for less than 10% of today's commercial trade. In the next few years, e-commerce will continue to grow.

 

Swanzy believes that as more and more people start shopping online, the electricity industry will grow. If you buy a product online from Amazon, you will receive a box with Amazon LOGO. Just think, what will happen if the manufacturer or seller of the product also wants to print their own LOGO on the special box for Amazon to deliver goods?

 

The U.S. Post Office always receives calls from hundreds of companies every day asking if it can print its own LOGO on the packaging boxes uniformly printed by the U.S. Post Office. Of course, the post office is reluctant to do such things that only provide opportunities for others.

 

Swanzy said, however, that one company had purchased Xanté's equipment and, through unremitting efforts, had secured permission for the business from the United States Post Office to print the customer's LOGO on the packaging box uniformly made by the post office, and the company only had to pay royalties to the United States Post Office.